relay

WhatsApp-first AI assistant + CRM

Keep the
conversation
moving.

Answer routine questions with your approved information. Keep customer context and follow-ups together. Bring in your team when the conversation needs their judgement.

  • Approved business knowledge
  • Connected customer context
  • Human takeover controls
01 / CUSTOMERA new WhatsApp enquiry
02 / RELAYA supported routine answer
03 / YOUR TEAMA person when needed

A simple view of the enquiry workflow.

The Relay Pilot

Every enquiry.
A clearer
next step.

Test Relay against your real enquiry workflow. Pilot scope and pricing are agreed before you start.

Join the Pilot
EXPLORE IN THE PILOT
  • WhatsApp enquiry handling
  • Approved information for replies
  • Contact and conversation context
  • Team review and takeover

The everyday work,
connected.

Your customers already use WhatsApp. Keep the conversation, the context and the next step together.

01

Answer the repeat questions

Give your assistant approved business information so it can explain your services and handle routine enquiries.

02

Keep the customer context

Bring messages and contact records together, so your team can see the conversation before stepping in.

03

Organise the follow-up

Keep enquiries, follow-ups and next steps in the same workspace instead of scattered across chats.

04

Make room for your team

Take over a conversation, pause automatic replies and resume the assistant when you’re ready.

Less repetition.
More useful conversations.

Keep routine enquiry handling organised, so your team can focus on the moments where experience and judgement matter.

01 / RESPOND

Give customers a useful starting point

Answer supported questions about your services or products using information you have approved. Move the conversation towards a clear next step.

02 / REMEMBER

Keep context with the customer

Bring contact records and conversation history into the same workspace. Give the person taking over the background they need.

03 / HAND OVER

Keep judgement with your team

Use automation for routine answers and human takeover for decisions, sensitive questions and conversations that need individual attention.

Built around people
who serve customers.

Start with an enquiry workflow that fits your business. Set the assistant’s boundaries before it starts replying.

Real estate

From project question to agent conversation

Help prospects understand approved project information while keeping personal suitability and recommendations with the salesperson.

  • Explain documented project attributes and services.
  • Keep a prospect’s questions and conversation history together.
  • Bring in an agent for unit recommendations, investment judgement or negotiation.
Financial services

Routine information with clear boundaries

Give customers a starting point using approved service information. Keep personal advice and decisions with an authorised professional.

  • Explain general services and approved administrative information.
  • Organise enquiries before a team member steps in.
  • Escalate personal recommendations, underwriting or claim decisions and commitments.

Scope and suitability for regulated workflows must be reviewed before activation.

Agencies + customer-facing teams

Keep the next step in view

Support businesses that answer service questions, arrange consultations and follow up with prospects through WhatsApp.

  • Answer repeat questions about approved services.
  • Keep contact context and follow-up work together.
  • Pause AI when an employee takes over, then resume explicitly.

Planned capabilities

Connect marketing
to the conversation.

Know more than where a click came from. The next stage of Relay is intended to connect campaign activity with customer conversations, appointments and pipeline outcomes.

Campaign context

Capture UTM parameters and relevant events, then connect identifiable marketing touchpoints to enquiries and contacts.

See which source or campaign led to a conversation when the tracking data supports that connection.

Appointments through Cal.com

Check availability, book, reschedule and cancel appointments through a connected calendar provider.

Link booking activity to the contact, conversation and responsible team member.

Pipeline and attribution

Follow the journey from enquiry to appointment and recorded outcome, with visibility into the marketing touchpoints along the way.

Help teams understand which campaigns contribute to useful conversations and opportunities.

Campaign touchpointCustomer enquiryWhatsApp conversationAppointmentRecorded outcome

Example: a property campaign prompts an enquiry, the prospect discusses a project on WhatsApp, and a viewing is booked. The aim is to keep those steps connected where identity and source data are available.

These are planned extensions. They are not included in the current pilot unless specifically agreed and implemented. Untracked activity and missing identity data can leave gaps in attribution.

Start with one workflow. Measure what changes.

Agree the questions Relay may answer, the situations that need a person and the result you want to improve. Review time spent on routine questions, follow-ups completed and answer quality during the pilot. Add appointment and campaign measures as those capabilities become available.

Your business.
Your assistant.

Start with a manageable enquiry workflow, approved information and a private test before activation.

01 / CONNECT

Connect WhatsApp

Set up your business workspace and pair the WhatsApp number your customers contact.

02 / PREPARE

Add what it should know

Provide approved business information, define the reply scope and review a private test answer.

03 / REVIEW

Test with your team

Review real enquiries, take over where needed and refine the setup around customer questions.

Join the Pilot

Put Relay to work
on your enquiries.

For real estate agents, financial services teams, agencies and other businesses that serve customers directly through WhatsApp.

Bring a real workflow: project enquiries, appointment requests, service questions or lead follow-up. We’ll discuss the fit, define what the assistant can answer and agree the pilot scope with you.

Start with your workflow.

Request a pilot conversation with Kevin at Aemorph.

Join the Pilot

Opens your email app. You can also email kevin@aemorph.com.

A few things to know.

What can Relay answer?

Routine questions supported by the approved information assigned to your assistant. Questions beyond that scope may need your team.

Can a person still reply?

Yes. Take over in the inbox to pause automatic replies, then explicitly resume the assistant when you’re ready.

Can Relay trace marketing through to appointments?

UTM and event tracking, campaign attribution, pipeline measurement and Cal.com booking are planned extensions. Their availability and scope must be confirmed before they are included in your pilot.

Can Relay provide financial advice or recommend a property?

The assistant’s scope should cover approved routine information. Personal financial advice, property suitability, investment recommendations and consequential decisions stay with the responsible professional.

Is Relay fully self-learning?

The pilot uses the information you approve and the settings you control. Automatic learning and private client-specific retrieval are planned extensions.

What does the pilot cost?

Pilot scope, pricing and support are agreed with you before you start. Send an enquiry so we can discuss your workflow.